Privacy Policy

Last updated: April 13, 2026

First Signal Tools ("we," "us," or "our") operates the website firstsignalintelligence.com (the "Site"). This page explains what information we collect, how we use it, and your choices regarding that information.

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use the Site.

Email address: When you submit your email to unlock calculator results, we collect and store your email address.
Calculator inputs: The numbers you enter into our calculators (employee count, wages, costs, etc.) are used only to compute your results. They are not stored on our servers.
Usage data: We may collect standard web analytics data including pages visited, time on site, browser type, and referring URLs through third-party analytics tools.
Advertising data: If Google AdSense ads are displayed, Google may collect data as described in Google's Privacy Policy.

2. How We Use Your Information

To deliver your calculator results and any follow-up content you requested
To send you the Hospitality Ops Weekly newsletter (only if you submitted your email)
To improve our calculators and Site content
To serve relevant advertising through Google AdSense

3. Email and Newsletter

When you submit your email address to unlock calculator results, you are added to our Hospitality Ops Weekly newsletter managed by Beehiiv. You can unsubscribe at any time by clicking the unsubscribe link in any email we send. We do not sell your email address to third parties.

4. Cookies and Tracking

Our Site may use cookies for analytics and advertising purposes. Google AdSense uses cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalized advertising by visiting Google's Ad Settings.

5. Third-Party Services

We use the following third-party services which have their own privacy policies:

Beehiiv — email list management (beehiiv.com/privacy)
Google AdSense — advertising (policies.google.com/privacy)
Netlify — website hosting (netlify.com/privacy)

6. Data Retention

We retain your email address for as long as you are subscribed to our newsletter. You may request deletion of your data at any time by emailing us or using the unsubscribe link in our emails.

7. Children's Privacy

Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13.

8. Changes to This Policy

We may update this privacy policy from time to time. The "Last updated" date at the top of this page reflects when changes were last made. Continued use of the Site after changes constitutes acceptance of the updated policy.

9. Contact

If you have questions about this privacy policy, please contact us at lincoln@firstsignalintelligence.com.